How many more companies or their chiefs will stress that business needs certainty and a YES vote for Scotland introduces too much uncertainty.
If I had a magic wand I would wave it and remove all uncertainty from the world. Hold on a minute, the insurance world just crashed? – they were in the business of managing uncertainty … oops!
Show me a company that needs certainty to survive and thrive and I’ll show you a failing business.
Running a business whether it’s a global player, corporate, SME or sole trader is all about recognising all the uncertainties and managing them. This means knowing your products and services, knowing your customers, knowing your workers and their skills and developing their potential to meet the company’s needs. You must know your marketplace, your competition and the environment your business inhabits and so on.
For the benefit of those merchants of doom who crave business certainty I am going to attempt to sum up the above in 3 words or better 3 letters; BAU: Business As Usual. If you need certainty you should not be in business.
We can all think of examples where the unexpected catastrophe has happened. BP, doing very nicely, then their deep water oil pipe in the Gulf of Mexico burst. Disaster! The weight of public and political pressure from America bore down on BP. How could they possibly survive?? They did.
Oh, by the way, we all use oil and its by products, constantly, in our everyday life. Fact? Yes. Try buying oil in the commodities market in pounds? Think you’ll find the currency is USD. I hope that’s not a shared currency? That would make the Chancer of the Exchequer a bit of a hypocrite.
The only people who may not survive are those daft enough to listen to, and believe, those ultra-negative doom merchants with their hidden agendas and their messages of fear. By the way, ‘that is a certainty!’
Thanks Ed for your comment.
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